Practical notes on strategy, content, WhatsApp, email and campaigns — written for the people doing the work, not for search engines.
When everything is happening at once, it is easy to mistake activity for progress. A practical approach to bringing more clarity to your marketing, without making it unnecessarily complicated.
Coming up with something new every day should not be the hardest part of your marketing job. You do not need a new idea daily — you need a mix your audience finds useful.
For many businesses the journey does not end when someone fills in a form. That is where the interesting part begins — and where thoughtful messaging makes the difference.
There is no single trick that guarantees an open. Good email is usually several small things working together — the right audience, a useful message and a clear subject line.
Your customer does not think about your marketing in terms of channels. They simply see your brand in different places — so the campaign should feel like one story.
Geom Engage